Identifying Healthcare Planning Needs

As a financial advisor, you may have clients who are small business owners, self-employed, nearing retirement age or who have already retired. These clients may be in need of Health  or Medicare insurance guidance. Making uninformed healthcare decisions can be costly, and helping your clients get the expert guidance they need can help secure their financial futures.

You, alongside Eversurance, can help them review their current health insurance needs and costs. Here are a few tips on how to identify clients in your book of business who may benefit from health or Medicare insurance planning:

1. Review your client's age: The average age of a financial advisor client is 64.2. Clients who are nearing age 65 probably need help understanding their Medicare options and transitioning from their employer's health insurance plan to Medicare. Additionally, clients who have already turned 65 may need help selecting the right Medicare plan for their needs.
2. Think about major life stage changes: Clients who may be making a major life change in the next year are great candidates for health insurance and Medicare guidance. Early retirement, starting a business, having a child, getting married or turning 65 are all examples of life changes that should trigger a healthcare plan analysis.
3. Consider their health status: Clients who have ongoing health issues or who anticipate needing healthcare services in the near future may benefit from a more comprehensive health insurance or Medicare plan.
4. Assess their financial situation: Clients who are on a fixed income or who have limited financial resources may benefit from assistance with managing their healthcare costs through health insurance & Medicare planning. They may also be eligible for tax credits to help subsidize the cost of their health plan.
5. Check in with them annually:  Getting the right healthcare coverage is important for your clients' physical and financial well-being.  Being proactive in helping them plan for all that life has in store leads to better outcomes.   

By following these tips, you can identify clients in your book of business who may benefit from health or Medicare insurance planning. This can help you provide more comprehensive financial planning services to your clients and build stronger, more long-lasting relationships.